I sometimes think of Portland-based companies as mini-brand-ambassadors for our hometown. When a 30-year-old guy in Chicago raves about Moonstruck Chocolates, he’s saying something positive about our culinary scene. When a 55-year-old woman in California puts on a Columbia jacket, she’s reflecting our great outdoors.
One of my favorite local companies, nau, has taken that theme a step further, featuring Portlanders themselves in a new campaign. The clothing line, which boasts sustainable, urban designs, pulled together a chef, a designer, a cyclist, a dancer and others to show off its men’s and women’s spring lines. And, because it’s quintessentially Portland, there are even a few dogs in the pictures.