Nau, That’s Pretty Cool

April 6th, 2010

I sometimes think of Portland-based companies as mini-brand-ambassadors for our hometown.  When a 30-year-old guy in Chicago raves about Moonstruck Chocolates, he’s saying something positive about our culinary scene.  When a 55-year-old woman in California puts on a Columbia jacket, she’s reflecting our great outdoors.

One of my favorite local companies, nau, has taken that theme a step further, featuring Portlanders themselves in a new campaign.  The clothing line, which boasts sustainable, urban designs, pulled together a chef, a designer,  a cyclist, a dancer and others to show off its men’s and women’s spring lines.  And, because it’s quintessentially Portland, there are even a few dogs in the pictures.

You can read all ten of the Portlanders’ stories and start your shopping list (I love the succinct trench) at nau.com.

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